AXI protract Manchester metropolis FC sponsorship to add women’s team
Australia-headquartered FX/CFDs agent, Axi has declared the development of its sports support with top English football club Manchester City FC.Oxy first became a sponsor of Manchester City FC in September 2020, correspondent with its branding change.Although the broker noted that the renewed agreement covers several years, it did not specify when the agreement would take effect.
In our three-year partnership, we have developed a great relationship with City Football Team. “We’ve established that our industry shares a very ambitious approach and strong commitment to success, so we have no hesitation in wanting to expand our association and see where this relationship takes us next,” said Hanna, Oxy’s Head of Brand and Sponsorship. Hanna Hill.
The original deal allowed the broker to advertise at Manchester City’s home ground, the Etihad Stadium, and across the club’s digital real estate. These marketing slots put the Oxy brand in front of a larger gaming audience. The Etihad Stadium holds 53,400 fans and the club’s matches are watched around the world. Additionally, the English Club has a large social media presence. Its followers on Instagram have crossed 40.7 million and its Facebook page has 45.7 million followers.Also, 15.6 million accounts follow its official Twitter account.
Although women’s soccer is not as popular as men’s, it is growing exponentially. In 2020, there were 3.4 million girls and women playing football in the UK, and international football’s governing body FIFA aims to have 60 million players worldwide by 2026. Many financial services firms are now entering into contracts with women’s sports teams.
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