- Capital.com Middle East CEO Tarik Chebib used ChatGPT to create an ad campaign at Dubai Mall, cutting traditional agency costs
Tarik Chebib, Middle East CEO of Capital.com, has revealed that his team used ChatGPT to develop their latest advertising campaign at Dubai Mall.
In a LinkedIn post, Chebib shared that he and Patricia Lyn Dixon spent three days refining AI-generated copy, proving that effective advertising doesn’t require a massive budget.
The campaign, featuring witty and hyper-targeted messaging, is now displayed across 400 screens, reaching 275,000 daily visitors.
