- PayFuture launches in Pakistan, enabling global businesses to access local payment systems and tap into the growing e-commerce market.
Global payment technology provider PayFuture has officially launched operations in Pakistan, marking a transformative step in connecting international businesses with one of South Asia’s fastest-growing e-commerce markets.
By integrating with local payment systems like easypaisa and JazzCash, PayFuture aims to simplify market entry for global merchants while aligning with local consumer preferences and regulatory standards.
Pakistan, with a population of over 240 million, offers a dynamic digital landscape characterized by high smartphone penetration and growing internet adoption.
This rapid digital transformation has led to a surge in e-commerce, making secure and accessible payment solutions a necessity. With digital wallets accounting for 87% of transactions in 2024, Pakistan’s payment ecosystem is evolving rapidly.
