- UAE introduces new telemarketing regulations effective from mid-August 2024.
- Violators face fines of up to Dh150,000, warnings, and possible suspension of business activities, emphasizing the country’s commitment to protecting consumer privacy.
To protect consumer privacy and curb intrusive telemarketing practices, the Ministry of Economy and the Telecommunications and Digital Government Regulatory Authority (TDRA) have jointly announced stringent new regulations set to take effect from mid-August 2024.
The latest resolution targets marketing via phone calls, aiming to provide consumers with relief from unsolicited and bothersome sales pitches.
Under the new rules, violators face hefty fines of up to Dh150,000, along with warnings and the potential suspension of business activities. Moreover, offenders risk license cancellations and the denial of telecommunication services within the UAE for up to one year.
