- Exness announces strategic partnership with LaLiga, becoming the Official Regional Partner in Latin America.
Leading online broker Exness today announced a landmark partnership with Spain’s LaLiga, becoming the league’s Official Regional Partner in Latin America. This strategic move leverages LaLiga’s massive popularity in the region, home to legendary clubs like Real Madrid, Barcelona FC, and Atletico Madrid.
The two-season partnership (2023/2024 and 2024/2025) aims to significantly elevate Exness’ brand across Latin America, reinforcing the company’s core values of reliability and integrity. Exness will engage fans through exciting activations and experiences featuring LaLiga teams, players, and legends.
“We are beyond excited to connect with Latin Americans through our shared passion for football,” said Alfonso Cardalda, Exness Chief Marketing Officer. “By joining forces with LaLiga, we tap into the heart of the region where football isn’t just a sport but a way of life.”
Jorge de la Vega, Executive Director of LaLiga, added, “We are convinced that this agreement will allow us to strengthen our relationship with our fans and with our new partner, Exness. Together, we will be able to reach new levels of success.”
This partnership positions Exness to significantly increase brand awareness and build loyalty in the Latin American market.
