- Finfluencers hold more trading influence than friends and family for retail traders.
- Young traders and female traders are most likely to be influenced by finfluencers.
A new study by CMC Markets reveals a surprising shift in retail trading. Financial influencers (“finfluencers”) now hold more sway than friends and family when it comes to investment advice.
A significant 33% of traders admit they are likely to trade based on recommendations from influencers they follow.
The study highlights demographic trends in influencer impact. Women are more likely than men to follow finfluencers, while traders over 55 are the least likely to be influenced.
Peter Robinson ranks as the most popular finfluencer overall, with Trader Ton favored in the UK.
“Finfluencers build their content on a mix of market news, economic data, and popular stocks,” explains Jochen Stanzl, Chief Market Analyst at CMC Markets. “This approach, especially their focus on trending stocks, resonates particularly with younger investors.”
